Web 2.0

The legendary “Destroy the Web 2.0 Look” presentation, encourages the reader to do exactly that. The balance between trend setting and trend following is viewed as meaningful. In its own words:

“Design cliches will always exist. Understand why the exist, for whom they exist, and how to avoid them. Incorporating current trends into your work can be a very good move, but add a dash of originality too. Learn from the best – don’t rely on the flock to provide inspiration. Adapt continuously. Educate the masses that the “Web 2.0 Look” is a meaningless term. Web 2.0 is a concept… … not a design aesthetic”.

Web design has walked a long way since November 2007, but these words seem to be as relevant as ever.

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