http://www.vcfreak.com/social-media-is-a-conversation/ Venture Capital Blog :: So to Speak Mon, 28 Sep 2009 11:34:33 +0200 http://wordpress.org/?v=2.9.1 hourly 1 http://www.vcfreak.com/social-media-is-a-conversation/comment-page-1/#comment-3732 mdangear Wed, 26 Nov 2008 02:48:42 +0000 http://www.vcfreak.com/social-media-is-a-conversation/#comment-3732 While the conversation is not organized and not controlled, it is possible to make sense of what is happening if you use the right tools: services like Disqus, Intense Debate, and then for corporations services like eCairn (which I use - <a href="http://www.ecairn.com" rel="nofollow">www.ecairn.com</a>) that allow a team of people to monitor but also engage with bloggers in a very efficient manner.<br>Companies are slowly getting it, the HP CMO was mentioning in a recent talk at a Marketing conference that he is no longer looking at channels (online or traditional media) to push message, but rather he is looking at the ecosystem and how to interact with it. Call it "Social Network Support" just like we are used to do "Customer Support" - similar concept except that the list of stakeholders is much longer now, because we are talking not just to customers but to anybody who cares to engage, and that includes partners and the public at large. While the conversation is not organized and not controlled, it is possible to make sense of what is happening if you use the right tools: services like Disqus, Intense Debate, and then for corporations services like eCairn (which I use – http://www.ecairn.com) that allow a team of people to monitor but also engage with bloggers in a very efficient manner.
Companies are slowly getting it, the HP CMO was mentioning in a recent talk at a Marketing conference that he is no longer looking at channels (online or traditional media) to push message, but rather he is looking at the ecosystem and how to interact with it. Call it “Social Network Support” just like we are used to do “Customer Support” – similar concept except that the list of stakeholders is much longer now, because we are talking not just to customers but to anybody who cares to engage, and that includes partners and the public at large.

]]> http://www.vcfreak.com/social-media-is-a-conversation/comment-page-1/#comment-3445 mdangear Wed, 26 Nov 2008 00:48:42 +0000 http://www.vcfreak.com/social-media-is-a-conversation/#comment-3445 While the conversation is not organized and not controlled, it is possible to make sense of what is happening if you use the right tools: services like Disqus, Intense Debate, and then for corporations services like eCairn (which I use - <a href="http://www.ecairn.com" rel="nofollow">www.ecairn.com</a>) that allow a team of people to monitor but also engage with bloggers in a very efficient manner.<br>Companies are slowly getting it, the HP CMO was mentioning in a recent talk at a Marketing conference that he is no longer looking at channels (online or traditional media) to push message, but rather he is looking at the ecosystem and how to interact with it. Call it "Social Network Support" just like we are used to do "Customer Support" - similar concept except that the list of stakeholders is much longer now, because we are talking not just to customers but to anybody who cares to engage, and that includes partners and the public at large. While the conversation is not organized and not controlled, it is possible to make sense of what is happening if you use the right tools: services like Disqus, Intense Debate, and then for corporations services like eCairn (which I use – http://www.ecairn.com) that allow a team of people to monitor but also engage with bloggers in a very efficient manner.
Companies are slowly getting it, the HP CMO was mentioning in a recent talk at a Marketing conference that he is no longer looking at channels (online or traditional media) to push message, but rather he is looking at the ecosystem and how to interact with it. Call it “Social Network Support” just like we are used to do “Customer Support” – similar concept except that the list of stakeholders is much longer now, because we are talking not just to customers but to anybody who cares to engage, and that includes partners and the public at large.

]]> http://www.vcfreak.com/social-media-is-a-conversation/comment-page-1/#comment-14 mdangear Tue, 25 Nov 2008 18:48:42 +0000 http://www.vcfreak.com/social-media-is-a-conversation/#comment-14 While the conversation is not organized and not controlled, it is possible to make sense of what is happening if you use the right tools: services like Disqus, Intense Debate, and then for corporations services like eCairn (which I use - <a href="http://www.ecairn.com">www.ecairn.com</a>) that allow a team of people to monitor but also engage with bloggers in a very efficient manner.<br>Companies are slowly getting it, the HP CMO was mentioning in a recent talk at a Marketing conference that he is no longer looking at channels (online or traditional media) to push message, but rather he is looking at the ecosystem and how to interact with it. Call it "Social Network Support" just like we are used to do "Customer Support" - similar concept except that the list of stakeholders is much longer now, because we are talking not just to customers but to anybody who cares to engage, and that includes partners and the public at large. While the conversation is not organized and not controlled, it is possible to make sense of what is happening if you use the right tools: services like Disqus, Intense Debate, and then for corporations services like eCairn (which I use – http://www.ecairn.com) that allow a team of people to monitor but also engage with bloggers in a very efficient manner.
Companies are slowly getting it, the HP CMO was mentioning in a recent talk at a Marketing conference that he is no longer looking at channels (online or traditional media) to push message, but rather he is looking at the ecosystem and how to interact with it. Call it “Social Network Support” just like we are used to do “Customer Support” – similar concept except that the list of stakeholders is much longer now, because we are talking not just to customers but to anybody who cares to engage, and that includes partners and the public at large.

]]> http://www.vcfreak.com/social-media-is-a-conversation/comment-page-1/#comment-13 10 things to think about in Social media « People like to share Tue, 25 Nov 2008 14:01:14 +0000 http://www.vcfreak.com/social-media-is-a-conversation/#comment-13 [...] Social Media is a Conversation [...] [...] Social Media is a Conversation [...]

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